WooCommerce VS Magento: Which platform to choose for Ecommerce?
Whenever an individual thinks about his/her business to take online then they think of website in the first place. There are several platforms for the general website like ExpressionEngine, Magento, WordPress, Laravel, CodeIgniter, Drupal and Joomla and many more platforms which are damn good for the website with lot useful features. But here my question is that what if the business is of selling goods online then “what are our best options?” After discussion with many expertise’s I came up with two best options for Ecommerce Store and those are below:
Now let see at their little introduction and a fight WooCommerce VS Magento.
Magento: It is an ecommerce open source platform which is written in PHP language. Magento was developed by a USA company in California named Varien, Inc with volunteers’ assistance. It was first released on 31 March, 2008 for public.
WooCommerce: It is a plugin for WordPress which is installed for ecommerce store. It can be used for both large size and small size businesses. It was first released on September 27, 2011 for public and liked by community of developers and business owners because it is free, easy to install and customize.
Undoubtedly, both Platforms have their own features which make them stand aside. Still, here we are going to discuss features to decide winning platform in battle WooCommerce VS Magento.
Magento is the most commonly used ecommerce platform. It has a long list of features which makes it unique.
Website Maintenance Features: Magento enables user to manage things in e-store. You can easily control the information to share across several online stores from single admin area. Assigning roles and permissions to users is possible and you can also manage online consumer groups. There are web services API available for integration between third-party applications and Magento. Google website optimizer integration for A/B and multivariate testing is available in Magento.
Checkout, Payment & Shipping: Magento provides one-page online checkout & online tax and shipping calculation is possible prior to checkout estimates which is most helpful in increasing sales. Shipping can also be managed weight and destination. You can integrate Amazon payment, PayPal, Authorize.net, Google checkout and already integrated real-time shipping rates from UPS®, FedEx®, and USPS®. Magento also provide option on credit card transactions to authorize and charge or only authorize.
Magento provides SSL security support for online order and sensitive transactions. Customer has also option to create account as part of online checkout process. Magento has configurable saved cart expiration, multiple shipping address management and ability to manage multiple shipments on a single online order. Customers can track their orders online.
Search Engine Optimized Website: In Magento, one can manage Meta information quite easily at product category level and even on individual products. It provides data of auto generated popular search terms for particular pages. You can easily create user-friendly URLs for pages and always have control to rewrite the URLs. Site Maps are auto generated in Magento.
Easily Order Management: You can view, edit, create and fulfill orders from single admin panel. It is easy to create one/multiple invoices, shipments and credit memos per order to allow split fulfillment. Orders can also be managed on phone like order creation, view shopping cart, last ordered items, addresses, discounts and custom prices as well. You can send email notification to customers of orders.
Catalog Management: Inventory management is very easy in Magento with Back-ordered items. It is easy to import and export of batch catalog. In Magento, one can have simple, bundled, grouped and configurable (Size, color etc) products; also can have downloadable virtual products. Personalization of product by customer is possible. Tax calculation is supported in Magento as per location, customer group and products. Media management like image resizing and water marking can be done in Magento.
Marketing and Promotion Tools: One can create polls and landing pages in Magento. It is also possible to manage newsletters, polls, catalog promotional pricing coupons, free shipping promotion, recently viewed products, new product promotion, and up sells & Cross sells in cart.
Like Magento, WooCommerce is also the most common choice for Ecommerce store. It has also great features like Magento.
Sell Any Product, Any Time: For any ecommerce store, selling its services or products is the core motive and with WooCommerce, selling is quite easy. You can easily sell both physical and digital products as well. It also provides affiliate links on other website for customers. Single product can be available with unlimited variations. Import and export of products is easy in WooCommerce.
Payment & Shipping: WooCommerce has already inbuilt payment processing from leading platforms like PayPal and Stripe. It supports credit cards, bank transfer, cheques and cash on delivery as well.
There are many shipping options in WooCommerce like provide options to customers to pick-up, local delivery and restrict available option based on location of consumer. It’s possible to set free shipping for particulars products or locations. WooCommerce supports Geo-location based shipping and tax calculation. Customer can also manage different shipping addresses and billing addresses.
Manage Orders and Customers: WooCommerce enables user to checkout as guest and as registered user both. Refunds are easy to handle only in one click. Inventory management is possible at very less efforts. Stock can be tracked in WooCommerce, stock is automatically updated even when order is cancelled, and e-store managers get notified in case of low or out of stock products. You can send email notifications to your customers at vital conditions like order completion.
You can create many users to manage your e-store without making any one of them as admin.
Beautiful Store: WooCommerce provides the capability of making an amazing and beautiful store like nothing. WordPress has thousands of beautiful themes which surely supports WooCommerce. One can customize your theme and store however wanted. It is possible to embed products, checkout process on single page. If store owner want to show ratings and reviews of products directly on page then it’s possible in WooCommerce even including verified user label as Amazon, Flipkart.
WooCommerce provides the facility of customizing currency, measuring units, and language as well. One can manage unlimited categories, tags, products, images and galleries; and let consumers sort and filter the products.
Optimize for Sell More: As everyone knows that WooCommerce runs on WP, and WordPress is best SEO optimized platform out of other CMS. You can give coupons to customers of fixed amount/percentage based or free shipping etc. One can show similar products to encourage customers.
Store owner can highlight particular products throughout the website. WooCommerce has dashboard to manage orders, sales, refunds, coupons, products, and categories etc.
Deciding on WooCommerce and Magento, which one is best, not easy because there ain’t any platform which fits all the requirements of every needy perfectly. Although, some will go for Magento, while others will find WooCommerce more comfortable. This was more about fight WooCommerce VS Magento.
One needs to take many things in consideration like dashboard, product management, security, performance and most importantly the budget along with your needs.
I hope, it would have helped you to determine that which platform is best for your requirements.
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