Ohalo: Supporting Enterprise Marketing with Craft CMS

Making a Complex Offering Easier to Communicate

Enterprise buyers need to understand how a product fits their organisation before they start a sales conversation. For a data governance company, the website has an important educational role alongside lead generation.

Ohalo, based in London, England, United Kingdom, helps enterprises discover and classify sensitive data and address governance requirements.

W3care took over its existing Craft CMS website and migrated it to a new server environment.

Giving Marketing a More Manageable Platform

The engagement included ongoing maintenance and enhancements, with work supporting content modules, landing pages and enquiry forms.

Formie supported configurable forms for lead capture. Super Table provided repeatable content blocks for information such as features and use cases, while Redactor supported rich-text editing. Hyper supported link management across the website.

These capabilities served practical publishing needs: presenting the offering, explaining its applications and giving prospective customers a way to make contact.

Supporting Visibility and Continued Development

W3care also implemented SEOmatic to manage structured metadata and social sharing information. This supported the website's search and sharing presentation as part of the wider marketing platform.

The engagement combined a server migration with continued website care and improvements. Its value lay in supporting both the technical foundation and the publishing tools behind Ohalo's marketing activity.

Ohalo now operates under the DataXray brand. This case study describes W3care's work on the Ohalo website during the documented engagement.