Sunny Window: ExpressionEngine eCommerce for a Wellness & Gift Brand

Project Overview

Based in Newton, Massachusetts, Sunny Window offers a curated collection of lavender products, aromatherapy items, bath and body products, gifts, home products and other goods centred around wellbeing and thoughtful gifting.

W3care worked with Sunny Window to rebuild and optimize its existing website into a more capable eCommerce platform while preserving the distinctive character of the brand.

Bringing Content and Commerce Together

For a business such as Sunny Window, the website has to do more than display products. Customers need to move naturally between product categories, explore individual items and complete their shopping journey without the technology getting in the way.

W3care developed the platform using ExpressionEngine, providing a flexible content management foundation that could accommodate both editorial content and the store experience.

CartThrob was integrated to provide the eCommerce functionality, including the handling of products, variations and checkout processes.

Making the Website Easier to Manage

The Structure add-on was used to provide greater control over page organization and navigation. This made it easier to manage the relationship between informational pages, product content and the broader website structure.

SEO Lite was also incorporated to provide straightforward control over essential page metadata without unnecessarily complicating day-to-day administration.

These choices were important because the website needed to remain manageable for the business, not just functional for customers.

Business Value

The resulting platform brought Sunny Window’s content and eCommerce requirements together within one manageable system.

Customers gained a clearer route through the product catalogue, while the business received a more structured platform for maintaining its online presence and presenting its product range.

The project demonstrates how W3care combines CMS development with eCommerce functionality around the practical needs of the business rather than treating the store and content experience as separate systems.