RunMags: A WordPress Website for a Publishing Software Business

Introducing the Business Behind the Magazine

Behind every magazine is a business coordinating advertisers, subscribers, production and payments. For publishers considering new software, the first question is practical: how does this fit the way we work?

RunMags provides software for that business side of publishing, bringing together capabilities such as advertising sales, subscriptions, production planning and billing. The company currently lists Tallinn, Estonia, as its headquarters and works with a distributed international team.

W3care designed and developed the RunMags website from scratch using WordPress, creating the public-facing website for the publishing software business.

Connecting a Specialist Product with Its Audience

A software website has an important job before a sales conversation begins. It gives prospective customers a place to understand the company, explore its offering and consider its relevance to their own business.

For RunMags, that audience includes publishers balancing creative work with the commercial demands of running a magazine. This context gives the website a specific purpose: introducing software in terms that matter to the people responsible for a publication.

W3care’s engagement brought website design and development into one scope. The design team handled the site’s visual presentation, while development established its WordPress foundation.

A Digital Presence Built Around the Business

The completed engagement gave RunMags a dedicated website through which to present its publishing software offering. WordPress provided the content management foundation behind that presence.

For a specialist software company, the website is part of how prospective customers get to know the business. This project reflects W3care’s contribution at that point in the customer journey, translating a client’s requirements into a designed and developed website that supports its market presence.