Ozburn-Hessey Company – Squarespace Website

Overview

Ozburn-Hessey Company has installed commercial flooring and acoustical ceilings across Middle Tennessee since 1953. Its clients range from hospitals, schools and corporate offices to restaurants, multi-family developers and homeowners.

That breadth is a strength in the field and a challenge online. A facility manager comparing ceiling contractors, an architect specifying flooring and a homeowner replacing carpet all arrive with different questions. The business needed a website that could serve each of them clearly, reflect its long-standing reputation, and turn interest into qualified estimate requests.

The Challenge

Two very different buyers. Commercial decision-makers look for capability, scale and manufacturer credentials. Residential customers look for reassurance, product choice and an easy way to get a quote.

Credibility that wasn't visible. Decades of experience and relationships with brands such as Armstrong, Shaw, Mohawk and Interface needed to be front and centre, not buried.

A team that needs to move fast. Service pages, project galleries and blog content had to be easy for Ozburn-Hessey's own staff to update without a developer for every change.

Our Role

W3care delivered website development on Squarespace, turning the business's services, credentials and contact flow into a structured, easy-to-manage site.

We organised the site around three clear service lines — acoustical ceilings, soft (commercial) flooring and residential flooring — each with its own page, so every audience reaches relevant information in one click. Trust signals sit where buyers look for them: manufacturer partner logos, review badges, customer testimonials and a project gallery.

Conversion was built in from the start, with a prominent estimate request and click-to-call phone number available across the site. Every page is responsive, giving homeowners on mobile the same clear path as commercial buyers at a desk.

Because the site runs on Squarespace, a managed CMS, Ozburn-Hessey's team can update services, projects and blog posts themselves, with hosting, security and platform updates handled by the platform.

Outcome

Ozburn-Hessey now has a professional website that presents a seven-decade-old business with the polish its commercial clients expect, while staying approachable for homeowners.

Separate service paths shorten the route from first visit to estimate request. Visible credentials help the company compete for larger commercial and institutional projects. And with a platform the team manages day to day, keeping the site current doesn't depend on outside development time.

Running a multi-service business with more than one type of buyer? Talk to our team about a website that speaks to each of them — and turns visits into qualified leads.